15 Reasons Why Every Business Needs A Website

15 REASONS WHY YOUR BUSINESS NEEDS A WEBSITE TODAY By website, I mean a well-designed website with quality contents. It is a website that customers would want to visit over and over again, which is what makes it possible for you to have a good return for your money. Let me show you few things that make your website outstandingly great: Hosting Web Server Your web server can contribute to whether your site will load fast or load slowly. Web servers that are connected to high speed Internet bandwidth will enable your site to load very fast. On the contrary servers that are domiciled on low bandwidth Internet connectivity will load slowly. And nothing is as frustrating as a visitor, who is a prospective customer spending a lot of time before loading. Be sure such visitors might never come again, and you stand to lose big. Wisely choose your web designer as well as your host; ignore all these free website builders, if you’re serious you’re your business. Images and Background Pictures go a long way in elucidating your points on a website, as pictures have capturing impacts on people. However, pictures can render your website inaccessible by making it load forever. A 1000- word page may be 20 KB . But one “raw” image can easily be up to 2MB, depending on its size and rawness. Ordinarily, the larger the image, the bigger its size in KB. That is why you should resize you images and crop out unnecessary parts when using them on a website. Meanwhile, there is a special software that will drastically reduce the KB size of your images without affecting the picture quality. This software enables you to have good size images on your website while still loading very fast. On the other hand, while good looking background is a powerful addition, if it makes your content texts unreadable, it becomes useless. Visitors Contact Information A website that has no system of collecting visitors contact information will not achieve much. This is because not many visitors will be ready to purchase on their first visit to your website. But when you collect their contact information through a web form, subscribing to your free newsletter, tell a friend form or any other means, you can contact them again and again till they are ready to buy from you. Quality Content It is what you write as the content of your website that makes the sales for you. If you do not tell the visitor what he stands to benefit from your product or service, and that, in a very convincing, professional manner, he may not be interested in it. Most amateur web designers harp on the features of the product or service without dwelling on the benefits to the user. If you cannot tell the website visitor within a short time, what’s in it for him, you will probably lose him. Having got the killer website you need, you stand to benefit in the following ways: 1. A Website Makes Your Business Visible Ordinarily, when dealing with offline business, it is only those that come physically to your business location that can know about your business. But if you have a website, anybody who has your website address can log in to your website and know what you do, read about your various products and services, read about how to use them, and might end up making a decision to order your product. 2. A Website Increases Your Market Reach If you do not have a website, you can only have a limited market within that limited geographical setting where your business is located. And in today’s business world, where there are a lot of competitions for customers, it would be a minus to your business to be confined to such limited setting. But, with a website, you’ve got the entire globe as your market, making it possible to sell your products and services globally. 3. A Website Makes Your Business to be Open 24 Hours a Day and 7 Days in a Week Your brick-and-mortar business can open by 8.00 a.m. and close by 6.00 p.m. Anybody that comes to your business location outside these hours will not be able to do business with you. Even if you create a platform to get a market reach beyond the national boundary of your business location, the differences in time zones around the world makes it impossible to be there for every one at all times, as when you might wish to make contact, would be the exact time your customers would be deep in sleep. But website is open 24 hours in a day, seven days a week and 365 days in a year, which enables people visit your website at their convenient time, learn about your business and make orders for your products and services, no matter the time of the day. Even while you are sleeping, people could be making orders on your website. This will greatly increase your turnover and grow your business. 4. A Website Offers Cheaper Means of Advertising Your Products and Services Ordinarily, if you want to advertise your products or services, you either buy a space on a newspaper to do it or you advertise on radio, television, magazines, etc. To buy a small space or slot in any of these media is very expensive and you end up not telling your prospective customers all that you want to tell them because of the high cost of space. However, on your own website, you have ample space to tell your customers whatever you want to tell them about your products or services. You can even include pictures, video and audio clips. You can also include the directions of use and whatever information you want to relate to them. The most interesting aspect of it is that while a newspaper, radio or television advertisement will only publish/show your advert for just one or few days, coming to your own website, your advert can stay as long as you want it to last without attracting any extra charges on you. 5. A Website Offers a Cheap Source of Market Research Market research enables you to understand what your customers like and what they don’t like. By doing more of what your customers like and minimizing or eliminating what your customers don’t like, you can grow your business very rapidly. Some tools on your website like; visitors polls, online surveys, website statistics and guest books enable you to carry out market research to improve and grow your business. 6. A Website Improves Your Company’s Credibility People usually regard companies that have websites as credible companies. When you want to do business with foreign partners, the first thing that would convince them of your genuine disposition and seriousness is your website. Even while in their country, they can learn everything that they want to learn about your company through your website and find out how credible you are, which would then guide them make an informed decision on whether to do business with you or not. 7. Helps You Maintain Your Customers in Cases of Relocation Most businesses that relocate their brick and mortar addresses usually witness a temporary crash in their revenue because their current customers may not find the new location convenient for them. This may last until they make more customers in their new location to replace the ones that left. However, if you have a website, you simply make it known to all your customers and those who find your new location inconvenient, can order through the website. This will greatly reduce the drop in revenue that occurs with loss of customers due to relocation. 8. A Website Offers Two-Way Communication Marketing One good thing about a well designed website is that there is room for two-way communication using a contact form. Visitors simply fill in their names, email addresses and their requests and click the ‘Submit’ button to send across their message in form of request, question etc. Often times, while the visitor is sending message across, the admin may be online at the same time to grant an instant reply, which gets to the visitor immediately, without him the owner of the website going through the rigours exercise of opening his email box in order to reply the message. This two-way communication helps the prospective buyer to clear any doubts he may have about the product or service before buying. 9. A Website Helps You to Showcase Your Expertise and Get More Customers People like doing business with those that are experts in their own fields. A website gives you a platform to showcase your expertise in writing quality contents in your area of business and publish them on your own website. When your prospective clients see these useful and quality articles, they would acknowledge that you are a master in that field and would want to do business with you. Other websites can also link to your articles thereby bringing more customers to your website and making your business to grow rapidly. 10. A Website is Very Convenient for Your Customers In these days of traffic hold up, busy schedules, etc., it is more convenient for people, even those living within the same geographical location with your business office location, to order from your website instead of driving to your physical store. Moreover, many customers feel that when they go to a shop, they may be pressured to buy things that they don’t need by smart salesmen. They therefore prefer to buy from a website where they take their purchase decisions by themselves and not to be influenced these salesmen. When you have a website and make it known to your customers, you will find out that many of your customers will be ordering through your website. 11. A Well Designed Website Delivers Superb Sales Messages to Every Prospect When you send out salesmen to the field, definitely all you have would be a mixture of good and bad salesmen. The bad ones among them may be both unconvincing and irritating in their delivery of sales messages to potential buyers. The daunting consequence of that would be a huge decrease in turnover and customer base building. However, when you have a well designed website with excellent sales messages, every prospect gets the same superb sales message thereby converting many prospects to real time customers. 12. A Website Helps You to Build a Contact List of Prospects and Customers It is common knowledge that some prospects do not buy in their first contact with your product or service. You need to contact them a couple of times for them to be ready and comfortable with buying your product or service. A well-designed website enables you to build a contact list for your prospects and customers. This will enable them to buy from you when they are ready. Also it helps to keep your business fresh in the minds of your previous customers so that they can make repeated purchases from your business. 13. A Website Helps You to Beat Your Competitors When you have a website and your competitor does not have, it enables you to beat him to it in obtaining new customers. Even when your competitor has a website and yours have a richer content and more powerful sales message, you tend to attract more customers and beat him on the game. 14. Appear Bigger than You Really Are Do you know that even as a small scale business owner, you can use a website to make your business appear bigger than it is in real term. When you have a well designed website, foreign partners will imagine that you are very big and want to get affiliated with your business. 15. A Website Creates a Huge Return Value for Your Business With a well-designed business website, being hosted by a trusted name in the game, you’ve got to have a good return on investment. In fact, from every side of the argument, you earn more when your business is online than in the offline situation. Do you notice for example, how an e-book of few pages might be sold for say, $20 (about N3200), and people are willing to buy it because of its quality content. But the same book, when sold offline as a hard copy, might not attract sales if the price goes beyond $4 (N640 equivalent). That is an instance to show you the return potential in getting your business online, by creating a quality website. Others are already making it; you too will make it online. 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