Instagram is a photo sharing app with over 400million global audience. It is an amazing source of traffic especially for people in creative businesses like fashion, photography art and so on. Report shows that Instagram boasts 15 times more engagement than Facebook, Twitter or Google+.
Apart from sharing your pictures to generate likes and comment, you can now use instagram as a sales channel by turning “window shopper” to buyers. For you to effectively use instagram for business, you can think selling on Instagram is like selling on other social channels but it is very different from others.
Here are some basic tips to get you started.
1........CREATE GOOD PHOTOS TO SHOWCASE YOUR PRODUCTS
One of the secrets of using Instagram for business is to tell a visual story. However, it can be hard to know what kind of content will resonate with your follower which is why I am recommending this guide. This means that you need to lead your sale with an eye-catching image.
However there’s a huge difference between sharing your products and showcasing your products. Sharing your products is when you take a photo of your product on a shelf, in a box, or in another boring environment. Showcasing your product is when you practical-ise the use of the product in an exceptional setting or showing illustrations of how it is been used.
For example, if you own a restaurant, don’t just share a photo of a meal sitting on a counter; instead, share a photo of that plate on a nicely set table, with candles and a glass of wine. Create an atmosphere around your product.
2........CREATING EFFECTIVE BIOS ON INSTAGRAM
Your Instagram bio is one of the first things customers and Instagram users see. If you want to spruce up your Instagram bio, here is a blog post that can help you further.
It’s important to have a great Instagram bio that draws in users and encourages them to follow you. The only place, currently, where you can place a hyperlink on Instagram is your bio; so if you are going to use Instagram to sell your products, you need to make sure that the link in your bio goes to the right place
A more effective use of your bio is to convert it to a sales funnel that leads to your store or your favorite products. You can achieve this by using Vogue Pay in several ways.
HOW DOES VOGUEPAY WORK WITH INSTAGRAM AS A SALES CHANNEL?
Vogue Pay platform is a robust online payment platform that can be used along with Instagram as a sales channel.
Here are some options you can consider.
- For example, if you intend to create yard sale or sell your photography items or digital downloads, you can use email invoicing to request payment.
- If you want your Instagram follower to instantly download your pictures or images, you can create a payment link that directly gives them access to the image on confirmation of payment.
The good part is that everything is automated and VoguePay makes it easy. Here is a guide to get you started to use VoguePay on your instagram account
You can find more cool features and tips on how to use VoguePay here
Vogue Pay Blog
