Free Leads Building

Showing posts with label marketing tips. Show all posts
Showing posts with label marketing tips. Show all posts

Thursday, 10 September 2015

Advertise Your Website for Free in 5 Proven Ways


Looking for ways to promote your website on a budget? How about for free? Some of the best website advertising methods will cost you nothing more than a little time.

1) Directory Listings
Search for free company rosters and see what comes up. Tons and I mean loads, of websites that allow you to list your business or site for absolutely no cost. Why? Because their financial models are typically based upon the up-sell, see that, the premium listing. Oh you get the basics free of charge, but what you really prefer is the one that allows you to load pictures, videos, and the longer, expanded version recap. The good part is, nearly all of the free versions will list your site link, and this helps individuals discover you and your internet backlink method. Here are a few of the most popular directories:

And let's not lose sight of the search engine wars that lead to millions of gratuitous, unclaimed listings for companies like:
Does it take time to complete their listing forms? You know it! It's free, but not effortless.

2) Complimentary PR
Have a new good or service you would like to get recognized? Write a news release and get it submitted through a PR service that, like the directories, provides free fundamental press release submittal services. These generally won't arrive at the main media outlets, most of whom use sites like PR Newswire or Business Wire, but the middle tier media outlet market can be accessed by PR services with cost-free options, like...


3) Social Media
If you are trying to get reach on the internet and you don't have a Facebook page, LinkedIn account, Google+ page and Twitter username, shame on you! All of these provide absolutely free listings on websites with extremely high Google page rankings. They're the most significant social media websites on the web. If you have a business you can also get a business page on these sites that links to your individual profile. Even when you don't have time to "work" these websites to their fullest, there is link juice available from even the most horrible fan profiles.

A better method is to get in the social media arena and pick one or two of these to construct pages and initiate a communication with others who are already comfortable using this vehicle.

And there are lots of supplementary social sites for headlines, bookmarking et cetera that enable you to acknowledge your site if not get a posting. A solid listing of more of them than you can possibly manage can be located on Shareaholic.

4) Offer Commentary
You and I both know there is way too much free information on the net, however we still have a couple of favored blogs or news websites we go to get our fill of self-help or what's taking place in the realms that we follow.

So do others who might just want to visit your blog. On nearly all blogs, you are able to write comments. The blog writers like this because it tells the search engine world and new readers that people are engaged in their content, and nothing detrimental can stem from that. When you leave a comment, you'll usually have the option to connect your website link to your reply. Often you can link to other items to as a possibility, like your Facebook or Twitter page.

Do it. If you reserve 30 minutes a week, you can browse recent columns from your favored sites and write purposeful (key word) remarks on them. Gradually, the value of your insights combined with the link back to your website will create traffic and SEO power.

5) Your Email Signature
This is the easiest free of cost technique I know of to get people to a blog, and the one that is surprisingly most often overlooked. Every email you send ought to have a standard footer that describes you. It usually has a name, title or something captivating about you, and some way to connect with you. It should also have your website linked or whatever other page you may want to lead people to, like a LinkedIn page. You can use a text anchor link, like Visit us for your San Diego SEO, or spell out the link beginning with http so it looks like http://www.yourlink.com and will be visible in text-based web mail browsers also and a live hyperlink in most email programs. Emails get forwarded, copied, and otherwise shared. You don't know who is reading and clicking.

Free stuff is normally worth what you pay for it: zero, but using these 5 techniques, Free Website Promotion is alive and well. Use the mechanisms at hand, add a smidgen of energy and initiative, and get your blog out there.




From Karl Walinskas's work




Tuesday, 23 June 2015

5 Simple Networking Follow-Up Strategies


Networking is vital to growing your business. Simply put, unless you go out and meet people nobody will know you exist. If they don't know you exist they can't hire you. You can be the best 'networker' out there but unless you follow up with the people you meet you are wasting your time.I have met so many people who complain to me that they meet people but that the leads go nowhere. Here's why, business cards sitting in piles on your desk are not clients. I have found it easiest to follow up after networking events when I have a plan in place BEFORE I even leave my room.

Here are five simple strategies that I use to put that plan in place and make sure that I carry through.

1. Decide how and when you will follow up with people after the event.
Things that have worked for my clients and me are:
a. Send an article that is a good follow up to most of your conversations that represent what you do and is of value to readers. (Note: This should be an article that helps your new contact, not a sales brochure).

b. Pick up the phone and call.
(Note: Set aside time on your calendar to make those calls and decide what you want to accomplish with these calls...again, this is your opportunity to get to know them, NOT sell). c. Share a resource with them. Put them in touch with someone who can be of service to them or share your favorite book about a topic.

2. Bring a sharpie with you to all networking events.
After you speak with someone write a quick note or two to remind you about what you spoke about and, if appropriate, what your next step will be. Why a sharpie? A lot of people have glossy business cards. A pen doesn't always work.

3. Bring extra business cards (or even blank cards).
Since most people do not follow up after a networking event, it is more important for you to gather names than for you to give your card out and wait for them to call you. If someone you meet doesn't have a business card (many people don't bring enough) you can write his or her information on one of your own card or on a blank one.

4. Tell them how you will be following up.
Will you call them in a few days? Will you send them an article? Will you call to set up a lunch date?
When you tell them what to expect it makes it real for both of you. You will be more likely to follow up because you told them that you will and they are going to be more receptive to the follow up because they know it's coming. Oh, and the best part, they will often share the best way for you to follow up with them so they will be even more receptive.

5. Just because someone doesn't call back or respond to your email does not mean they are not interested.
Reaching out one time after meeting them is not enough. It generally takes seven or eight touches before someone decides that they are ready to engage you. Touch base with them regularly. Continue to give information of value and interest to them.

When you follow up regularly and share information of value after meeting someone you become someone they trust. You will naturally build a solid relationship and before you know it the cards on your desk will become your best clients and partners.

What's your plan for following up after your next networking event?

Businessknowhow